مدل سطح بندی عوامل موثر بر به کارگیری راهبرد سرمایه گذاری مخاطره آمیز شرکتی با رویکرد مدل سازی ساختاری تفسیری (ISM)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکترای مدیریت بازاریابی بین الملل دانشگاه تربیت مدرس، تهران، ایران

2 استاد و عضو هیئت علمی دانشگاه تربیت مدرس، تهران، ایران (نویسنده مسئول)

3 دانشیار و عضو هیئت علمی دانشگاه تربیت مدرس، تهران، ایران

4 استاد و عضو هیئت علمی دانشگاه تربیت مدرس، تهران، ایران

چکیده

روشهای تحقیق و توسعه درون سازمانی در بسیاری از مواقع نمی‌تواند با سرعت کافی روند تغییرات محیطی در بازار متلاطم کنونی را دنبال کند. لذا شرکتهای حاضر در این بازارها ناگزیرند علاوه بر تحقیق و توسعه داخل سازمانی از راهبردهای توسعه ی خارج از سازمان نیز بهره بگیرند. استفاده از سرمایه گذاری مخاطره آمیز شرکتی به عنوان یک راهبرد توسعه خارج از سازمان در میان شرکت های بزرگ کشور رو به افزایش است. در این مقاله بر آن شدیم تا مدلی برای سطح بندی عوامل موثر بر بکارگیری راهبرد سرمایه‌گذاری مخاطره‌آمیز شرکتی در شرکتهای ایرانی ارائه دهیم.
جمع آوری داده ها از طریق مصاحبه با نخبگان و مرور ادبیات تحقیق، شناسایی مقوله های مرتبط با سرمایه گذاری مخاطره آمیز شرکتی با تحلیل محتوی و ارائه مدل با رویکرد مدلسازی ساختاری تفسیری و تحلیل MICMAC انجام شده است.
 
 

کلیدواژه‌ها


عنوان مقاله [English]

A classification model of factors affecting application of corporate venture capital strategy: An Interpretive Structural Modeling approach

نویسندگان [English]

  • Hossein Ghazanfari 1
  • Seyed Hamid Khodadad Hosseini 2
  • Asadolah Kord Naeij 3
  • Adel Azar 4
1 Ph.D. Candidate, Management & Economics Faculty, Tarbiat Modares University, Tehran, Iran
2 Professor, Management & Economics Faculty, Tarbiat Modares University, Tehran, Iran
3 Associate Professor, , Management & Economics Faculty, Tarbiat Modares University, Tehran, Iran
4 Professor, Management & Economics Faculty, Tarbiat Modares University, Tehran, Iran
چکیده [English]

In many cases, Internal R&D cannot follow the changes in the organization’s turbulent environment with the sufficient pace. So the companies in such markets have to complete their internal R&D activities with external development strategies. Use of corporate venture capital as an external development strategy is growing among large Iranian companies. In this research, we are going to propose a classification model of factors affect the application of corporate venture capital strategy in Iranian companies.
 Data has been gathered through interview to experts and Literature review. Then factors have been Identified based on a content analysis. The built model in an ISM approach has been analyzed in a MICMAC.
 
 

کلیدواژه‌ها [English]

  • Corporate Venture Capital
  • Interpretive Structural Modeling
  • Environmental turbulence
  • Competitive pressure
  • External venturing
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