عنوان مقاله [English]
Today, companies in the competitive market are required to produce products that respect environmental factors. And they must comply with the relevant standards (such as ISO14001). The purpose of this study was to identify and rank the green and green production factors through the AHP hierarchical process analysis method. The sampling method was purposeful and carried out in 2017. The research is a descriptive and applied research. With the comprehensive study of research background and deep interview with experts, seven major criteria of pure-green production have been identified and prioritized. Human capital management in the production process with the weight of 0.310 is the most important factor. The results also show that the three factors for developing employee participation and participation, the continuous improvement of the service delivery process, and the establishment of an environmental management system are the most important factors in reducing all aspects of assessment or types of waste in the pure green production system. These results in the form of non-monetary or sustainability reporting provide a comprehensive picture of the organization's activities and a balanced view of its effects and benefits in terms of economic, social and environmental dimensions, and as the financial measurement of the sustainability of companies is increasing , The risk assessment and expected returns of corporate governance performance will be possible with a sustainability approach, and investing in sustainability dimensions is considered to be a relative advantage for investors and is considered as one of the underlying factors of a trading position.