نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری، گروه حسابداری، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه، ایران.
2 استادیارگروه حسابداری، دانشکده ادبیات و علوم انسانی، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه، ایران
3 استادیار، گروه حسابداری، واحد کرمانشاه، دانشگاه آزاد اسلامی، کرمانشاه، ایران.
4 استادیار گروه روانشناسی، دانشکده علوم انسانی، واحد ایلام، دانشگاه آزاد اسلامی، ایلام، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
This study followed the design of a model to predict the financial behavior of investors in the Iranian stock market. Qualitative content analysis of scientific texts related to the research topic was used to identify the criteria. Interactive matrix and based on expert opinion based on interpretive structural modeling method was developed and a five-level model was obtained. To determine the type of variables, the MicMac analysis was used. In the five-level model of this study the variables of informal news, investor financial conditions, subjective financial knowledge, and herd behavior at the fifth level were the most influential and believable, personal judgment, emotion control, and loss aversion were the most influential variables of this model at level one of this model, were affected. MicMac analysis also indicated that the variables of informal news, subjective financial knowledge, investor financial conditions, self-esteem, and herd behavior were independent, and the variables of avoidance, believability, financial technology, emotional control, personal judgment, and financial specialties are also type dependent and other variables are interface type.
کلیدواژهها [English]