نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری تخصصی مدیریت بازرگانی-مدیریت بازاریابی، گروه مدیریت بازرگانی، واحد علوم تحقیقات دانشگاه آزاد اسلامی، تهران.
2 دانشیار گروه مدیریت بازرگانی، واحد علوم تحقیقات دانشگاه آزاد اسلامی، تهران.
3 استاد گروه مدیریت بازرگانی، واحد علوم تحقیقات دانشگاه آزاد اسلامی، تهران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The present study tried to estimate the intra-organizational and macroeconomic impacts on bank deposits for Sepah Bank in the period 2006-2019. For this purpose, the combined approach of hierarchical analysis and the system of simultaneous equations has been used. The statistical population of this study is the data related to the financial balance sheets of Sepah Shahr Bank of Tehran and the Central Bank consisting of 17 branches and also the expert population including 50 specialized personnel, economists and university professors who have determined the obtained results. Variables such as real per capita income, number of branches and size of banks have a positive effect on bank deposits and inflation has a negative and significant effect on it. Based on results has the greatest impact on the absorption of capital in Sepah Bank by real per capita income, the size and number of bank branches.The least impact among these is related to the population index. In terms of sub-criteria, the benefit of the bank's investment profit has the greatest impact on attracting the bank's capital. Meanwhile, the role of inflation and the creation of hot money in the country should be identified as one of the important factors in the evaluation, which requires evaluating the positive and negative impact on bank profits and assets. For this purpose, a system of simultaneous equations has been used, which has shown that the effect of the independent variable of inflation has a negative effect on the dependent variable of Sepah Bank deposits in.
کلیدواژهها [English]