نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد MBA گرایش مالی دانشگاه علوم اقتصادی (نویسنده مسئول)
2 کارشناسی ارشد MBA گرایش استراتژیک دانشگاه علوم اقتصادی
3 استادیار دانشگاه علوم اقتصادی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Following information technology influence in industrial solstice in the world, Iran Capital Market included too and even has a faster solstice toward other fields. In continuation of dealing methods change chain, Direct Market Access (DMA) as a technological tool improves this way to achieve better e-dealing. The problems engender because of DMA lack are an important reason to use it. Specially now when Iran Capital Market try and plan to attract foreign investors. In this research tries to introduce DMA and taxonomy various factors influenced in implementation after detection. Based on E-readiness measurement models to implementing E-commerce some factors extracted and after adjusting them with related Iran Market Capital organizations divides these factors in six sub-groups inclusive in Technical/Infrastructure, Juridical, Cultural/Training, Economical, Organizational/Social and Risk Management. First uses Factor Analysis to summarize factors and then prioritizes them by using Taxonomy method.
This research results represent to do evolutionary activities in how to trade and implementing DMA in a best platform must seriously invest in infrastructural technical factors. One of the most important preconditions of this evolution is Centralized Risk Management unfortunately applies inefficiently and in traditional mode. Furthermore a comprehensive culture building needs to get a suitable feedback and implement DMA in best way.
کلیدواژهها [English]